Linda Mai Phung,

France & Vietnam

Founder

Creative director

2010 - 2016

Ethical designer label

  • Fashion design of women's fashion and accessories made in a family run workshop using local silks, organic cotton, linen, traditional Vietnamese fabrics and know-how, upcycled fabrics from garment factories.

  • Material sourcing

  • Design and development of fabrics and craftsmanship

  • Design and development of prints and designs

  • Event management (designer sales, fashion show, B2B trade shows) in France, Vietnam and Germany.

  • Press relations, in charge of communication and social networks.

-15 resellers: Germany, Japan, Holland, Vietnam, France, Sweden ...

- Creativity Prize awarded by Ethical Fashion Show Paris & CELC Masters of Linen (2011), Innovation Prize Ethical Fashion Forum London (2012).

- Publications: The New York Times, l'Officiel, ELLE, L'Express Styles, VOGUE.

- Crowdfunding of 23,000 € on Ulule.com (2015).